People associate fashion with beauty, creativity, self-expression, and social desirability. But the average shopper is unaware that with every purchase, they are contributing to 4% of all green gas emissions, or that almost all of their purchases will eventually end up in an incinerator or a landfill and they will smolder and pollute the air. Or of the 100 billion garments produced annually, only one percent will actually be recycled.  Most major industries are regulated. The automotive industry, for example, is regulated by the National Highway Traffic Safety Administration and the U.S. Environmental Protection Agency as well as local jurisdictions